MEET OUR TEAM
Industry veterans with varied field of research experience across Consumer, Shopper and Retail research. We are known for having a strategic point of view and being efficient, flexible and agile to Client’s needs.
LEADERSHIP TEAM
HIMANSHU
Global Head
Behavioural Economics, Artificial Intelligence, Qualitative Research
Himanshu is a thought leader in applied behavioural economics and neuromarketing. He contributes to newspapers, periodicals and magazines regularly and speaks on these topics in conferences across Dubai, Singapore and India. He teaches at leading universities and has also written a book on AI.
He enables organizations to leverage the power of these tools to get clarity, predictability and increase profitability.
DIPTANSHU
India Head
Shopper Research, Brand Positioning, Retail Measurement & Analytics
Diptanshu is an Insights leader with experience more than 24 years rendering sustained advisory services on strategic & tactical marketing in a wide spectrum of Industry sectors.
Having led businesses across India, Middle East, Africa and South East Asia and across research domains, he brings in a holistic perspective to any business solution.
ASHOK
Strategic Advisor
Retail measurement & Analytics, Market Intelligence
Ashok is a veteran in the Retail Insights domain with a career spanning 34 years in Product Development and Client engagement across 20 countries.
Throughout his career, his key focus has been to enable Marketing & Sales teams connect Insights to Business decision and build efficiencies.
SENIOR SQUAD MEMBERS
MANOJ
CPG, Tobacco, Retail, Media
Retail measurement & Analytics, Media Research
With close to two decades of marketing research experience across multiple industries (FMCG, Retail, Tobacco, Media, Social) in both agency and client side, Manoj brings in a 360 solution view to client business problems.
His rich experience in Retail industry and Retail insights solutions help client organizations in their micro market strategies building efficiency in sales execution!
AMIT
Media, Education, Cement
Brand Health, Media research, Quantitative Research
Director with 23+ years of experience in Quantitative Research across agency and client side.
Amit has collaborated with leading companies across industries where he crafted impactful GTM strategies aiding management decisions.
SUDIP
India head for Operations and Quality Assurance
Operations & Quality assurance
Operations Head with 27+ years of experience in project and operational management.
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Sudip has In depth knowledge on Project Management, Data Management, Data validation, Research Design and Input, Cost management etc. He manages team for management and delivery of projects.
NITIN
Telecon, Banking, Automotive and Financial Services
CX, Innovation, Segmentation, Conjoint Analysis, Quantitative Research
Director with 16+ years of experience in Consumer Insights across categories in India, Malaysia & other SE Asian markets.
Nitin has diverse experience across sectors and categories with global leading agencies where he has done different types of projects using different methodologies.
PRIYA
Automotive, CPG
Social Media Listening
With over 15 years in qualitative research, Priya excels in uncovering consumer insights to drive strategic business decisions. She's a seasoned leader with a flair for innovative methodologies, possessing a keen eye for synthesizing complex data into actionable strategies.
She holds significant expertise in sectors like FMCG, Tobacco, Telecom, Liquor, and Media across various research methodologies.
SQUAD MEMBERS
SAIKAT
CPG, Media
Retail Measurement & Analytics
With over 9+ Years of experience in the Research domain, serving a diverse array of clients and categories. As a seasoned Client Business Partner, he has managed a distinguished portfolio that includes both domestic and international clients.
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With his background as CMI at the client's side, Saikat brings an unique perspective to his current role, enriched with practical insights & implementation of research findings.
ANKIT
CPG, Automotive, Financial Services
Quantitative Research
Ankit boasts over 7 Years of experience in Quant Research, spanning various categories. This extensive background has equipped him with deep expertise in deploying rigorous analytical methods and complex data models to drive business insights and strategic decision-making.
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His work encompasses a broad spectrum of industries, demonstrating a robust capability to adapt and apply quantitative methodologies to meet diverse client needs effectively.
RAMYANI
CPG, Liquor, Building materials
Retail Measurement & Analytics
Ramyani is a seasoned professional with over 13 years of experience, nearly a decade in Retail
Measurement and Consumer Insights, serving clients in various industries like FMCG, liquor, auto lubricants, and construction. With a focus on Retail Measurement, Ramyani has developed innovative methods for assessing retail performance, and she has conducted diverse Consumer Insights studies including Usage and Attitude Studies, Brand Health Tracks, and Customer Satisfaction studies across sectors like banking, telecom, and automotive.
SHIVANI
HR Business Partner
Talent Management, Employee Engagement
Shivani's decade-long career in HR is marked by her comprehensive experience in human resources. Her expertise spans the full spectrum of HR functions, including talent acquisition, where she develops and executes strategic recruitment plans to secure top talent.
She is adept at managing employee relations, promote a collaborative and positive workplace. Shivani also specializes in designing and executing comprehensive employee development programs, performance management systems and organizational development, where she plays a key role in shaping and nurturing workplace culture, driving employee engagement, and aligning HR practices with organizational goals.
SHRUTI
Qualitative Research
Shruti Verma has a real passion for understanding people and their unique perspectives. She graduated in Biotechnology but found her true calling in consumer research during a management trainee program.
For the past couple of years, she's been deeply immersed in various industries like airlines, FMCG, automobiles, e-commerce, and lifestyle, trying to uncover what really drives consumer behaviour.
NIKITA
​Quantitative and Qualitative Research
Nikita Das completed her schooling from ICSE and ISC Board. Following her schooling, she pursued Economics for her Graduation with Integrated Mathematics and Statistics. She holds a Master & degree in Economics, specializing in Econometrics and International Trade and PGDM with specializations in Data Science.
Her academic journey in economics has furnished her with a profound understanding of market dynamics, financial principles, and strategic decision-making. Beyond economics, her passion for psychology propels her to explore the complexities of human cognition.
DEBMALYA
Quantitative Research
Debmalya Panchodhyay, completed his PGDM with specializations in Business Analytics and Marketing.
He believes his high emotional quotient (EQ) is one of his greatest strengths, enabling him to empathize easily with others. Additionally, he excels in communication and quantitative aptitude.
With a passion for marketing, psychology, and consumer behaviour, along with a keen interest in understanding the human mind.
MADHUMANTI
CPG, Media
Quantitative Research
Madhumanti a Post-Graduate in Marketing (MBA) from Jadavpur University, educational journey also includes a BTech in ECE from Techno India, Salt Lake. Simplicity and Honesty are the guiding principles that define her.
Embarking on professional journey in September 2021, she gathered a total of 3 years of experience in Market Research, working with three fantastic agencies – Modulus Research & Analysis, Median Research & Consulting.
LIPSA
Senior Research
Lipsa, a curious and creative person with a passion for art and exploring new experiences. Talking is her fuel. With a strong foundation in Mass Communication and around two years of experience in market research, she has developed a keen eye for consumer insights and a passion for storytelling.
As an animal lover and food enthusiast, she appreciates the little joys in life. She thrives in environments that foster open-mindedness, acceptance, and collaboration.
NITIN
Senior Manager
Nitin started his work career with Kantar and has six years of experience. He has worked extensively on consumer research across Brand, Innovation and Creative domains.
He enjoys backpacking, swimming and likes to talk about culture, religion and politics.
SHRUTI
Senior Executive
Shruti is a market research professional with a background in industrial psychology, which fuels her fascination with understanding consumer behaviour. With just over two years in the industry, she’s already dipped her toes into everything from product testing to Censydiam, exploratory research, concept testing, and U&A studies. She’s got a natural knack for digging into what makes consumers tick, and her fascination with the human mind gives her a real edge in qualitative research.
When she’s not figuring out why people buy what they buy, you’ll find her dancing up a storm or baking something delicious—because who says you can’t be both a data nerd and a dessert queen!
AYUSHI
Manager
Ayushi is a passionate qualitative researcher with 8 years of experience uncovering the insights behind human behaviour, experiences, and perceptions. Her work is driven by a genuine curiosity about people and a strong desire for understanding the stories that shape their lives.
In her free time, she likes to explore and learn new things. With a penchant for writing, she also loves to immerse herself in books. She draws inspiration from Oprah Winfrey, admiring her ability to connect with others and share powerful stories.