OUR EXPERTISE
At SixthFactor, our expertise spans Quantitative, Qualitative and Retail Research, leveraging AI-driven analytics, Behavioural Sciences, and Neuroscience to uncover deep consumer insights. In addition to standard research solutions, we also apply Implicit Research, Design Sprints, and Design Thinking to solve complex challenges, while our Custom-Made Consumer Communities and Nudge Unit interventions drive impactful, behaviour-based strategies.
DESIGN SPRINTS
Rapid, iterative design processes to solve complex problems and test new ideas quickly.
IMPLICIT RESEARCH (KRENIUM)
Leverage implicit measures to uncover subconscious consumer attitudes and preferences.
CUSTOM-MADE CONSUMER COMMUNITIES
Create bespoke online communities to gather ongoing consumer insights and feedback.
DESIGN THINKING
Use design thinking methodologies to foster innovation and user-centered product development.
SOCIAL LISTENING
Monitor and analyse online conversations to gain actionable insights into consumer opinions and trends.
NUDGE UNIT (BEHAVIOURAL INTERVENTIONS)
Apply behavioural science principles to design interventions that encourage positive consumer behaviours.
NEUROSCIENCE
Employ neuroscience techniques to understand how consumers' brains respond to marketing stimuli.
ARTIFICIAL INTELLIGENCE
Utilize AI-driven analytics for deeper data insights and predictive modelling.
ETHNOGRAPHIES
Immerse in real-world environments to uncover authentic consumer behaviours and cultural insights.
RETAIL MEASUREMENT & ANALYTICS
Unlock actionable insights to optimise sales execution, improve shelf presence, and drive retail performance.