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SOLUTIONS

At SixthFactor, we integrate cutting-edge methodologies from diverse fields, enhanced by artificial intelligence, to provide unparalleled insights into consumer behaviour. Our research incorporates behavioural sciences, social semiotics, neuromarketing, cultural understanding, and AI analytics to deliver comprehensive and actionable insights. By blending these disciplines with advanced AI technologies, we unlock a deeper comprehension of consumer motivations and behaviours. This integration empowers your business to connect more effectively with your target audiences and drive strategic decision-making, optimizing outcomes through precise, data-driven approaches.

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"We offer a tailored approach for every requirement"

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Our solutions delve into the minutest details to spark big-picture thinking, empowering business leaders to envision the future and make informed decisions. Discover how SixthFactor can drive your organization's success by fostering a deeper understanding of people across various domains.

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MARKET AND RETAIL PERFORMANCE ANALYSIS

We provide detailed examinations of market trends, competitive landscape, and consumer behaviour to identify growth opportunities and potential threats.

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CONSUMER ENGAGEMENT, MARKETING, AND COMMUNICATION INSIGHTS

We develop strategies to expand your customer base and enhance customer loyalty through targeted engagement initiatives.

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BRAND DEVELOPMENT AND TRACKING

Our insights into market dynamics and category trends inform your brand positioning and strategy.

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CUSTOMER EXPERIENCE

We conduct surveys and analyses to measure and improve customer satisfaction across various touchpoints.

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INNOVATION SUITE & PRODUCT DEVELOPMENT

We evaluate new product concepts to gauge consumer interest and potential success in the market.

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SHOPPER
MARKETING

We analyze shopper behaviour, preferences, and decision-making processes to inform marketing strategies.

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ADVERTISING EFFECTIVENESS

Measure the quality of awareness and brand connection across key touchpoints, ensuring your message is being effectively communicated.

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QUALITATIVE
INSIGHTS

Observe consumer behaviour in real-world settings to uncover habits, rituals, and deep-seated motivations that influence their decisions.

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UI/UX
RESEARCH

We conduct comprehensive UX research to understand user needs, behaviours, and pain points, ensuring your digital products provide a seamless experience.

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TECHNOLOGY ENABLED RESEARCH

Leverage cutting-edge AI to assess and optimize in-store KPIs, such as share of shelf, planogram compliance, and promotional effectiveness, providing granular insights down to the manufacturer level.

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