MARKET AND RETAIL PERFORMANCE ANALYSIS
NEW LAUNCH/ACTIVATION MONITORING
We track the success of new launches and activations to ensure visibility and excitement at purchase channels. Our solutions monitor reach, stock levels, in-store presence, and sales performance, ensuring sustained success beyond the initial ATL activation.
MICRO MARKET CONSULTING
Winning in fragmented Indian micro-markets is critical for broader success. We develop customized go-to-market strategies that prioritize high-potential geographies and channels, ensuring tailored execution plans for each market’s unique demands to maximize sales performance.
PRICING ANALYTICS
With diverse pricing options in India’s FMCG market, optimizing price points and trade margins is crucial. Our pricing analytics solutions track retail prices, promotions, and margin plays, providing insights to tweak offerings for optimal returns across SKUs.
WHOLESALE CHANNEL INSIGHTS
Expanding reach through wholesale and stockist networks is key to growing market presence in India. We analyze wholesale behavior to help manufacturers attract the right intermediaries, improving distribution efficiency and expanding into untapped markets.
GET TO KNOW
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How does continual monitoring of launch activations help sustain visibility and sales in cluttered channels?
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How can customized micro-market strategies improve sales performance in fragmented Indian markets?
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How do our pricing analytics solutions help optimize trade margins and retail offerings?
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How does understanding wholesale channel behaviour aid in market expansion?
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How does service quality impact retailer advocacy and brand success?