top of page

SHOPPER MARKETING

IN-STORE DECISION INFLUENCE

Understand and influence shoppers' decisions as they move through the store.

CATEGORY AND MISSION INSIGHTS

Tailor strategies based on shopping missions, category behaviour, and shopper segments.

OPTIMIZING SHOPABILITY

Enhance in-store visibility and navigation to increase shopper conversion and brand sales.

GET TO KNOW

  • How do shoppers behave at different points along the path to purchase?

  • What are the key drivers behind store and category choices?

  • How do promotions, POS, and merchandising influence purchasing decisions?

  • Where are the key growth opportunities within the store and online?

  • What is the decision hierarchy for the purchase?

  • What changes can improve shopper engagement and conversion?

SixthSHOPPER– A comprehensive toolkit designed to understand shopper behaviour at every stage of the shopping journey. It integrates insights from pre-store, in-store, and post-store data to optimize in-store communications, merchandising, and shopper experience, maximizing both brand and category performance.

bottom of page