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BRAND DEVELOPMENT AND TRACKING

MARKET AND CATEGORY UNDERSTANDING

Our insights into market dynamics and category trends inform your brand positioning and strategy.

BRAND POSITIONING

​We help develop and refine your brand positioning to ensure it resonates with target audiences.

BRAND EQUITY TRACKING

Through continuous monitoring of brand health metrics, such as awareness, perception, and loyalty, we help you manage and grow your brand equity.

GET TO KNOW

  • How can your business effectively position its brand in a competitive market?

  • What factors are driving your brand equity and how can your business strengthen it?

  • How can your business monitor and manage its brand's health over time?

SixthVantage – Unlock the full potential of your brand through a comprehensive approach powered by behavioural insights, measuring emotional, behavioural, and cognitive factors.

BrandSPOT – Enhance your brand visibility across multiple channels, ensuring that every media rupee is used effectively.

BrandTREND – Stay ahead of market shifts by tracking consumer engagement, brand consideration, and advocacy to foster long-term loyalty.

BrandGAUGE – Evaluate your brand's perception and track key associations, allowing you to proactively manage your brand's image.

SixthPrism – Multidimensional Market Ecosystem Model: - This approach recognizes that consumer behaviour, brand performance, and market dynamics are all part of a complex, interconnected ecosystem and brand choice is driven by functional, Identity and Emotive Needs of Consumers.

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