CLARITY | PREDICTABILITY | PROFITABILITY

PARTNERING IN
YOUR GROWTH JOURNEY

SOLUTIONS

SixthFactor India delivers tailored solutions across the spectrum of Growth journey; from regenerating demand to leveraging the same towards faster conversion, increasing depth & width of consumption, building stronger loyalty, innovating new products & services and exploring newer markets.

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EXPERTISE

At SixthFactor, we bring in a holistic perspective to any business solutions; blending AI, Behavioural Sciences, and Design thinking with innovative research methods to deliver deep Consumer insights driven strategies and our vast Retail experience to deliver effective RTM strategies.

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INDUSTRIES

SixthFactor offers tailored insights and strategies for industries like CPG, Automotive, Telecom, BFSI, Ecommerce, Media, Education, Manufacturing, Retail and more, helping businesses overcome challenges, seize opportunities, and achieve sustainable growth.

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TEAM

SixthFactor India consists of Industry veterans with varied field of research experience across Consumer, Shopper and Retail research. We are known for having a strategic point of view and being efficient, flexible and agile to Client’s needs.

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ABOUT US

INSIGHTS CONSULTANCY:

SixthFactor is an insights consultancy known for bringing in a holistic perspective to any business decisions by connecting the dots and providing clarity and predictability to all your business problems using behavioural sciences and design thinking. This is backed by innovative, cutting-edge, tailored market research techniques using latest technologies, and a strong analytical consulting approach.

COMPREHENSIVE RESEARCH EXPERTISE:

We operate across Consumer, Shopper & Retail research domains, ensuring a 360-degree approach to your business needs.

WHERE WE CAN HELP YOU

CURRENT BUSINESS

Stagnant or declining

Regenerate Demand

Re-evaluate Brand Health & Brand Experience
Understand Consumer evolution
Create Excitement – Positioning & Communication
Build efficiencies in Sales Execution

Remodel Business

Creating “own space” beyond current dynamics

Growing or growing faster

Leverage demand to faster conversion

Expand Distribution
Point of purchase Shopper conversion

Increase depth & width of consumption

Pack – Price – Promo – Product - Brand evolution
Effective Advertising and Media strategy

Build stronger loyalty

Customer Satisfaction
Supplier Satisfaction
Employee Satisfaction
Trade Satisfaction

NEW CUSTOMERS

New Consumer

Consumer upgradation

Consumer upgradation
Consumer acquisition – switching and first time
Target group extension
Brand / Product / Line extension

New Shopper

Influence in-store decision- making of current shoppers & accompaniment
Attract first time shopper

New Stores

Store rationalization & acquisition
Location, Store type
Detailed Category management

NEW MARKETS

New Stores

Universe mapping / Store Census/Outlet density population heat map to identify potential stores

New Channels

Category Purchase and consumption touch points of Consumers to identify potential new points of consumption

New Geographies

Category and Brand expansion into new territories through surrogate and existing category landscape mapping

NEW PRODUCTS AND SERVICES

The Innovation journey

Meet changing consumer needs profitably by leveraging innovation and adapting your offerings through customer insights.
Capture new opportunities by exploring emerging trends and market gaps.
Consider brand extensions that complement your core strengths.
Rejuvenate your brand with fresh positioning and relevant updates.
Stay ahead of the trend by continuously evolving and setting new standards.

A BLEND OF
TRADITIONAL AND NEW AGE METHODS

BEHAVIOURAL ECONOMICS

Use Behavioural Economics based Solutions for behavioural change and clarity

TECHNOLOGY

Leverage big data, unstructured data and multiple data sources for predictive intelligence using Artificial Intelligence (Video, Image, Text Analytics)