INNOVATION SUITE & PRODUCT DEVELOPMENT
CONCEPT TESTING
We evaluate new product concepts to gauge consumer interest and potential success in the market. Our proprietary framework, including the EXPLORE, ENGAGE, and ELEVATE tests, ensures that new product concepts stand out, are relevant, and inspire trial. Tools like InnovXplore and InnovFit Score further assess viability, helping to predict purchase intent and trial-repeat rates.
PRODUCT TESTING
Our in-depth testing of product features, usability, and appeal ensures they meet consumer expectations and needs. We also support product renovation efforts, enhancing existing offerings by addressing consumer feedback, improving quality, and maintaining product integrity.
MARKET INTRODUCTION
We support successful market launches with pricing strategies, positioning, and promotional tactics. Our approach covers both innovative new products and renovated offerings, ensuring they align with consumer expectations and differentiate from competitors.
GET TO KNOW
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How can your business ensure its new products meet market needs and succeed upon launch?
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What are the most critical features and attributes for your product development?
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How can product renovation strategies improve quality and align with evolving consumer expectations?