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QUALITATIVE INSIGHTS

ETHNOGRAPHIC RESEARCH

Observe consumer behaviour in real-world settings to uncover habits, rituals, and deep-seated motivations that influence their decisions.

SEMIOTIC ANALYSIS

Decode cultural symbols and narratives to understand consumer perceptions and craft brand messages that resonate deeply.

FOCUS GROUPS

Facilitate moderated discussions that reveal shared attitudes, language, and emotional cues, enabling sharper concept development and communication.

IN-DEPTH INTERVIEWS

Conduct one-to-one conversations to uncover personal experiences, unmet needs, and nuanced barriers that shape brand relationships.

GET TO KNOW

  • How can your brand communication align with cultural values to enhance relevance?

  • How can your advertising campaigns connect with diverse audiences more effectively?

  • What subconscious biases influence consumer decision-making in your category? 

  • How can decoding cultural symbols reveal subconscious drivers of consumer behaviour?

  • How can you continuously monitor and improve your brand's perception in the market?

Qualitative@SixthFactor – Our comprehensive approach blends ethnographic research, implicit testing, and semiotic analysis to deliver deep insights into consumer behaviour. By understanding the cultural, emotional, and subconscious drivers behind decisions, we help brands craft meaningful strategies that resonate with their target audiences and drive impactful outcomes.

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