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ADVERTISING EFFECTIVENESS

AWARENESS AND RECALL

Measure the quality of awareness and brand connection across key touchpoints, ensuring your message is being effectively communicated.

MESSAGE COMPREHENSION

Understand how well your audience grasps the core message of your ad, both aided and unaided, and identify elements that resonate.

LIKEABILITY AND UNIQUENESS

Evaluate your ad's likeability in comparison to others in the category, while ensuring it stands out as unique and different.

GET TO KNOW

  • How effectively is your ad generating awareness and connecting with your audience?

  • Are key elements of your message being understood clearly?

  • Is your ad liked by your audience compared to other ads in the category?

  • How persuasive is your ad in driving future intent and brand loyalty?

Sixth a'SENSE – A comprehensive framework for evaluating advertising effectiveness. It creates benchmarks across critical metrics such as awareness, comprehension, likeability, and persuasiveness, helping you understand what's working and what needs improvement in your campaign​.

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